There is a lot of talk on the Internet about how easy it is to create chatbots. In addition, there are many visual tools for creating dialogs. In this case, their developers claim that you do not need to be a programmer. Many platforms promise that the bot development process is only five minutes and five easy steps. But is it? Marketers rarely mention that most chatbots will need programming. And often, the process is much more complicated and requires a fairly large amount of work, starting with the development of a strategy and continuing to work daily after the launch.